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OCTOBER 2009

Welcome!

Welcome to the October issue of Biz Talk E-Newsletter. We offer this e-newsletter in two formats: 1) As article summaries with links to full articles (see below), and 2) as a complete online version here (there is also a permanent link to the online version in the top gray header bar).

We would love to hear your thoughts about the new look, the new features, and the new format on the Biz Talk User page!


Feature Article

Are You Scared of Social Marketing?

It seems that a lot of big companies today (with big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, Twitter, and YouTube in their everyday marketing activities. However, it also seems that small businesses are lagging behind the social marketing trend, even though it is a very low cost marketing channel that almost any small business can afford (the sites are free to use; all it typically costs is time!).

So why are so many small businesses hesitant about social marketing, or seemingly scared of using social networking sites as part of their regular marketing activities?


Marketing Tips

Do's and Don'ts for Using Keywords

One of the most important elements in optimizing your web site to rank well in the search engines is to select the right keywords and then use them appropriately on your web pages. Sounds pretty simple, but with all the bad advice floating around on the web today, we thought you might appreciate some simple, tried-and-true tips for correctly using keywords on your web site. Here are some common “do’s and don’ts” that can help you avoid mistakes and improve your search engine optimization results.


Building Effective Web Sites

3 Web Trends to Watch

One of the most enduring “truths” in building small business web sites is that things are always changing! As the web evolves and talented, creative people invent new technologies and uses for the internet, it seems that there’s always a new standard, a new technology, or a new trend to watch if you want to stay current with the times. Keeping up with the changes can be both exciting and daunting, but here are three current web trends that we think are headed toward becoming “standard-operating-procedure” for small business web sites.


October Promotion

ConnectPLUS Social Marketing -
Biz Talk Subscriber Special!

Place your order BEFORE October 26, 2009 and get FREE ConnectPLUS maintenance for the rest of 2009!

With ConnectPLUS, everything is included:

Consulting services to determine which social networking sites are right for your specific business, and how to use them effectively

Professional implementation services to create branded profiles in Facebook, LinkedIn, Twitter, YouTube, and more

Technical services for integrating your social profiles with each other, with your web site, and with your existing marketing efforts

Time-saving tools to reduce the time it takes to publish and manage your social profiles

An easy-to-use interface that automates the flow of information to ALL social profiles at the same time

Streamlined communication and improved transparency for customers and potential customers

Customized training document that includes complete account access information plus basic instructions for using your integrated social profiles

And more!

Want details?

Find out how ConnectPLUS can help you create a customized, easy-to-follow social networking strategy that gets results!

PRODUCT DETAILS AVAILABLE HERE

Biz Talk is a Free Publication of Five Sparrows, LLC

Because Five Sparrows specializes in working with small businesses, we understand their specific needs and challenges. We offer a full range of products and services at a fraction of the cost of what traditional marketing and web site firms charge, all designed to help small businesses get a big-company presence on a small company budget.


Privacy Policy

Five Sparrows values your privacy and will never share, sell, or rent your information to anyone, and you may unsubscribe from this publication at any time.

In This Issue:

Are You Scared of Social Marketing?

Do's and Don'ts for Using Keywords

3 Web Trends to Watch

October Promotion:

Order ConnectPLUS Integrated Social Marketing services before October 26, 2009, and get FREE ConnectPLUS maintenance for the rest of 2009!

Learn More>>

What's New:

Michigan Chamber of Commerce Executives (MCCE) Conference - October 28-30, 2009

Five Sparrows has been invited to present the opening session at this year's MCCE Conference at Crystal Mountain, where we will present the seminar "Social Marketing - Tips, Tricks, and Tactics for Using Social Media."

The seminar will include live demonstrations and hands-on examples of creating an integrated social marketing strategy using today's top social marketing sites.

Tip of the Month:

Use Google Alerts to monitor your online reputation or to stay current with what's new in your industry. You can set up a variety of terms to monitor, like your company or product names, the names of key employees, or even the names of your competitors. Google sends you a report via email that lists any instances of your term being found on the web , and includes a link to where it was found!

Google Alerts Info>>