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SEPTEMBER 2009

Welcome!

Welcome to the September issue of Biz Talk E-Newsletter. We offer this e-newsletter in two formats: 1) As article summaries with links to full articles (see below), and 2) as a complete online version here (there is also a permanent link to the online version in the top gray header bar).

We would love to hear your thoughts about the new look, the new features, and the new format on the Biz Talk User page!


Feature Article

A 5-Step Strategy for Social Networking

As I’m sure you know by now, social networking is the hottest new marketing trend for business of all sizes, including small businesses. But without a dedicated marketing department or a big budget available, it can seem like an overwhelming task to just figure out what to do with social networking, or how to get started with it.

So before you jump in and create a Facebook page or a Twitter account, here are five steps you can follow to make it easier to get your own social networking strategy in place, and also to develop a plan to keep it going for the best possible results with the least amount of additional work for you and your staff.


Marketing Tips

Doing More With Less? E-Marketing Can Help!

As budgets become tighter, many small businesses look for lower-cost alternatives to the traditional marketing activities they have been using for years. But is that really a good idea? Well, in many cases it is a good idea AND can help even the smallest of budgets produce great results. What type of marketing can help a business do more with less and still get great results?


Building Effective Web Sites

Wake Up to Google's Caffeine

Last month (August, 2009), Google announced a beta release of its biggest behind-the-scenes update in more than three years, called Caffeine. Apparently, this update is intended to improve the speed of doing searches on Google, and also to enhance the accuracy of searches on Google as well. Although these changes are supposed to apply mainly to search speed and accuracy, some web site owners are concerned that they could see their Google search positions fall as a result of Caffeine. So if your small business currently has a web site listed in Google’s search results, how concerned should you be?


September Promotion

Integrated Social Marketing (ISM)™

Q. Do you want to use Social Networking for your business, but just don't know where to start?

Q. Do you want to market your business on social networking sites, but don't know what to say, or how often to say it?

Q. Do you want to use social networking sites to market your business, but don't have the time to set up all those profiles?

If you answered "yes" to any of these questions, then Five Sparrows has the answer for you!

Want to know more?

Find out how ConnectPLUS can help your business get up and running quickly with social networking!

PRODUCT DETAILS AVAILABLE HERE

Biz Talk is a Free Publication of Five Sparrows, LLC

Because Five Sparrows specializes in working with small businesses, we understand their specific needs and challenges. We offer a full range of products and services at a fraction of the cost of what traditional marketing and web site firms charge, all designed to help small businesses get a big-company presence on a small company budget.


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Five Sparrows values your privacy and will never share, sell, or rent your information to anyone, and you may unsubscribe from this publication at any time.

In This Issue:

A 5-Step Strategy for Social Networking

Doing More With Less? E-Marketing Can Help!

Wake Up to Google's Caffeine

September Promotion:

Need a social networking strategy for your small business? Get professional implementation, complete integration, and custom training with our new ConnectPLUS Integrated Social Networking (ISM)™ solution.

Learn More>>

What's New:

If you have a WebPLUS Support & Maintenance plan, you can now add social networking maintenance to your plan for NO additional cost! WebPLUS can now cover web updates, SEO updates and social networking updates all in the same, low-cost monthly plan.

Find Out More>>

Tip of the Month:

When optimizing your web site, use only 2 or 3 keywords per page. That way, you can focus on using the selected terms consistently through out the page content and in the meta data (titles, descriptions, alt tags, etc.), making your page more relevant for those terms. Using too many keywords on a web page could end up dilluting the vaule of the keywords, so limit the number used on each page.