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AUGUST 2010

In This Issue:


Feature Article

Three Social Marketing Myths Busted

Social marketing offers plenty of benefits for small businesses, but there are a number of common misconceptions that may be holding you back from embracing this new form of marketing.

Here are three common excuses used to avoid using social networking as a business marketing strategy, and the reasons these excuses are really nothing more than myths.


Marketing Tips

Got E-Marketing?

Of the hundreds or possibly thousands of marketing messages consumers are bombarded with each day, e-marketing is still one of the most effective marketing methods available to small businesses today. In fact, recent data clearly shows that e-marketing surpasses most other forms of marketing - both online and offline. But why?


Building Effective Web Sites

Anatomy of a Google Results Page

Have you noticed a change in your Google results lately? Google now lists results from all types of media from all over the web – including social sites, videos, images, paid listings, news sites, local results, shopping sites, even book results – all on the same search results page.

You do know what this means, right? It means your website is no longer competing only with other websites, it is competing with results from multiple sites and sources. So how can you get the best rankings for your business?


Featured Service for August

Website Re-Designs

Special Offer for August!

Learn how affordable a new website can be, and get your first year of web hosting FREE - OR - get a free feature upgrade for any new website or website redesign project purchased before August 31, 2010.

Find out more at this link.

Can You Say These Things About Your Current Website?? Find Out >>

Biz Talk is a Free Publication of Five Sparrows, LLC

Because Five Sparrows specializes in working with small businesses, we understand their specific needs and challenges. We offer a full range of products and services at a fraction of the cost of what traditional marketing and web site firms charge, all designed to help small businesses get a big-company presence on a small company budget.


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Five Sparrows values your privacy and will never share, sell, or rent your information to anyone, and you may unsubscribe from this publication at any time.

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www.fivesparrows.com

Three Social Marketing Myths Busted

Got E-Marketing?

Anatomy of a Google Results Page

Featured Service
for August:

Do your customers LOVE your current website and use it all the time? Is your website a business ASSET that boosts your bottom line? No?

Find out how affordable a new website can be, PLUS take advantage of our free offer for August.

Find Out More >>

Coming Soon to
Five Sparrows:

New Website Coming Next Month!
After much planning, researching, analyzing, and usability testing, we are ready to launch the NEW Five Sparrows Website! Watch for the new website to go live at the beginning of September, 2010.

SEO: What's Hot & What's Not
Five Sparrows will be presenting this seminar on October 6, 2010 as part of the SHRCC's "Marketing in the 21st Century" event. Watch for details in next month's Biz Talk.

Fall Encore Tour of Social Networking Seminars
As a result of our May 2010 Social Networking Tour, we have had many requests to present our Social Networking seminars at additional locations all over Michigan! Watch for our Fall Encore Tour schedule coming soon.

Tip of the Month:
Google Tools

Did you know that Google offers many "built-in" search tools - right from the main search box?

For example, if you want to know the time in any city worldwide, all you need to do is type in the word "time" (no quotes) followed by the city, as in "time Paris".

It works for weather, too. To find the current weather for many U.S. and worldwide cities, just type the word "weather" followed by the city and country, or a U.S. zipcode, or a city and state like "weather Rochester NY".

For instant access to a Google map, you can type the word "map" followed by a location, such as "map Dallas", saving you a couple of clicks by directly accessing the map from the search page.