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Boost Your Bottom Line with Social Media
If you are still not convinced that social media belongs in your marketing mix, keep reading. Social media marketing continues to gain momentum as a first-rate marketing vehicle, gaining favor over traditional marketing in many cases. For example, Pepsi will be skipping TV ads during this year’s Super Bowl and instead investing the ad dollars into social media marketing. Pepsi has been advertising during the Super Bowl for 23 years; yet now believes it can reach more viewers and get better results with social media than with TV advertising during the Super Bowl! That really says a lot about the state of social media marketing today.
But beyond being highly effective, a new study from Wetpaint and The Altimeter Group now shows that social media marketing can actually improve a company’s bottom line.
CONTINUE READING>>
7 Ways Google Could Shake Up Your Year
Love it or hate it, Google has an enormous amount of influence over the way in which we find information, communicate with others online, and consume information on the web. Google is so big and powerful that when it announces a new feature, changes an algorithm, or updates its database, the ripples are felt world wide. So what can we expect from Google in 2010? We can expect it will start making waves again, starting with the full implementation of Google Caffeine which is expected to take full effect this month.
To help you be prepared, here are seven ways Google could shake up your year:
CONTINUE READING>>
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| Building Effective Web Sites |
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How Long Does It Take for SEO to Work?
We are often asked how long it will take before an optimized web site will start showing up in the search engine results, but of course that's a difficult question with a complicated answer. Seeing results in the search engines depends on many factors, and each web site’s circumstances are unique. However, here are some points to consider in determining how quickly your site will start showing results in the search engines:
CONTINUE READING>>
Google Place Pages Special Offer
Make Your Business Stand Out in Google!
Google has another small business resource just waiting for you to take advantage of, called "Place Pages". In fact, your business may already have one, and not even know it!
Place Pages extend your Google Local information into an online profile for your business. The pages also display "aggregated" information about your business that Google finds elsewhere on the web. However, since your existing Google information may be incomplete or outdated, you need to take control of it to ensure accuracy. |
That's where our new Custom Google Place Page service comes in! We can create an enhanced page for your business that:
- Ensures complete, accurate business information
- Includes adding interactive elements, such as
video, to your Google Place Page
- Includes online coupons
- Includes uploading images or photos
- Includes SEO elements to match your web site
- Assigns appropriate business categories and sub categories for searches
- Convenience of having the work done for you
A Custom Google Place Page not only shows off your business in the best possible light, but also ensures that Google sees complete, updated, search-engine-optimized information to help your business be found in Google! |
MAKE YOUR BUSINESS STAND OUT IN GOOGLE!
- Add interactive features like video
- Upload images and photos
- Use search engine elements to match your web site
- Add online coupons to highlight special offers
SHOW OFF YOUR BUSINESS IN THE BEST POSSIBLE LIGHT! |
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Special Offer for Biz Talk Subscribers!
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Welcome to the January issue of Biz Talk E-Newsletter. We offer this e-newsletter in two formats: 1) As article summaries with links to full articles, and 2) as a complete online version here (there is also a permanent link to the online version in the top gray header bar).
We would love to hear your thoughts about the new look, the new features, and the new format on the Biz Talk User page! |
Biz Talk is a Free Publication of Five Sparrows, LLC |
Because Five Sparrows specializes in working with small businesses, we understand their specific needs and challenges. We offer a full range of products and services at a fraction of the cost of what traditional marketing and web site firms charge, all designed to help small businesses get a big-company presence on a small company budget.
Contact us today at editor@fivesparrows.com, or call us at 810.923.1874 to see how we can help your business!
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