MARCH 2010
 
   
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Feature Article  

Low-cost or No-cost Ways to Leverage Social Media

Today, most small businesses know that using technology such as web sites, email marketing, and online advertising can be much less expensive and often more effective than using older, more traditional methods of marketing like print ads, radio, or television. But with the explosion of social networking sites now covering the digital landscape, small businesses have a new low-cost marketing channel to explore: Social Media.

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Marketing Tips  

Tips for Building Your Opt-In List

E-marketing is one of the most effective online marketing tactics a small business can use, and it becomes even more powerful when new contacts are regularly added so the email list continues to grow. But other than adding an e-newsletter signup form on a web site, how can small businesses get more people to opt in to their email lists?

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Building Effective Web Sites  

How Is Your Web Site Working For You?

Unfortunately, many small businesses view their web sites as an item on a “to-do” list – as if it were simply one more task to be crossed off when finished and launched live on the web.

But is your small business web site ever really “finished”? Can it be left alone; letting the information become outdated, and not keeping pace with technology or your customers’ ever-changing needs and expectations? Of course not – not if you want your web site to actually work FOR your business!

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Featured Service for March  

ConnectPLUS
Integrated Social Marketing (ISM)(R) Services

When it comes to social marketing, many small businesses are not sure what to do, where to start, or how social marketing can help them. Sound familiar?

Click here to find out how ConnectPLUS can solve this for your business!

 


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Because Five Sparrows specializes in working with small businesses, we understand their specific needs and challenges.  We offer a full range of products and services at a fraction of the cost of what traditional marketing and web site firms charge, all designed to help small businesses get a big-company presence on a small company budget.

Contact us today at editor@fivesparrows.com, or call us at 810.923.1874 to see how we can help your business!


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In This Issue:

Low-cost or No-cost Ways to Leverage Social Media

Tips for Building Your Opt-In List

How Is Your Web Site Working For You?

 
Featured Service
for March:

ConnectPLUS Integrated Social Marketing (ISM) (R)

Find Out More >>

 
What's New:

Social Networking Seminar March 11, 2010, Hartland Chamber of Commerce.

Breaking the Boundaries Networking Event, March 11, 2010, in Livonia.

"Are You Scared of Social Marketing?" Seminar on March 16, 2010, for the Ann Arbor Chapter of ABWA.

Business Women's Connections Expo, March 25, 2010, in Sterling Heights.

"Mobile Hospitality" at the Livingston County Home Show - March 26 - 29, 2010This unique mobile hospitality area provided by Five Sparrows features a wireless "hot spot" at the Home Show for vendors and staff to use during the show.

Spring Social Networking Tour May 14 - 26, 2010
The new Five Sparrows "mobile office" will again be on the road May 14-26, 2010 visiting Michigan Chambers with FREE Seminars around the State of Michigan!

 
Tip of the Month:
Twitter Tweets

Search engines have started using the number of Twitter "followers" a business has as a factor in determining search engine rankings.

To help build your list of Twitter followers, try this:

- Create a list of at least 8 useful tips (no more than 140 characters each, though)

- Tweet a tip using Twitter twice a week for a month

(Bonus: you can use a tool like HootSuite or TweetLater to schedule your tweets to be sent out automatically)

The consistent activity will help you get noticed on Twitter and attract new followers to grow your list!