Five Sparrows - A Michigan Web Site Development Firm
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Five Sparrows - A Michigan Web Site Development Firm
E-Newsletters

Electronic Newsletters (E-Newsletters) are included in many web site marketing strategies today, with good reason. E-Newsletters can be very effective in building credibility can give your business a considerable search engine optimization advantage as well.

E-Newsletters are also great for keeping the mindshare of customers and prospects, especially when sent out on a regular basis.

But mostly, E-Newsletters are an important part of small business marketing programs because they work!

- How many customers and prospects in your database go "untouched" each month?

- Does your sales staff have the time and resources to call on all of your customers and keep in touch with them on a regular basis?

- How much business is being lost because your customers don't know about your new products and services, don't know about your special offers, or because they have simply forgotten about you?

 

How do e-newsletters benefit your business? Because the next time your customers need to make a purchase, you want them to think of you FIRST!

With E-Newsletters, your customers benefit from:

  • Regular reminders about how your company can solve their problems
  • Learning about all of your new products and services
  • Receiving regular information on the latest product and industry trends from a trusted expert
  • Saving money when you pass along vendor programs, discounts, and promotions
  • Being informed about your special events and company news

All of these benefits work to keep customer mindshare, establish your expertise, and trigger buy events at a fraction of the cost of actual sales calls. Plus, you can ensure that ALL of your customers and prospects are being informed on your products and services on a regular basis.

E-Newsletters are an effective web site marketing strategy that is successfully used by small businesses all the time.Using E-Newsletters in your marketing mix can lead to improved search engine rankings, better brand recognition, new lead generation, and improved customer loyalty as well.

Here's How It Works:

After the E-Newsletter is sent, you will have access to the results and tracking reports for your campaign, including:
  • Campaign totals for the number of emails sent, opened, bounced, and unsubscribed
  • Click-thru performance and click-thru rates
  • Response curve reporting to show how your campaign did for the first 24 hours for clicks
    and opens

E-Newsletter services include:

  • E-Newsletter design and layout that matches your existing “look and feel” and/or company branding
  • Insertion and coding of your articles, graphics, and content into your custom design
  • Professional listserv email services to send the E-Newsletter to your distribution list and appropriately handle list management functions (such as opt-in/opt-out and SPAM-compliance)
  • Results tracking, statistics, and complete reporting of campaign results

Five Sparrows E-Newsletter services also guard against duplicate email addresses, so you don’t ever send to someone twice in the same campaign. Plus, automatic SPAM compliance protection takes care of processing your opt-in/opt-out requests automatically, so you won’t miss any new recipients or accidentally send to unsubscribed recipients again.

Looking for a do-it-yourself option? Check out our DIY E-Marketing Solution!

 

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