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Newsletters (E-Newsletters) are included in many web site marketing strategies today, with good reason. E-Newsletters can be
very effective in building credibility can give your business a considerable search engine optimization advantage as well.
E-Newsletters are also great for
keeping the mindshare of customers and prospects,
especially when sent out on a regular basis.
But mostly, E-Newsletters are an important part
of small business marketing programs because
they work! |
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How many customers and prospects in your database
go "untouched" each month?
- Does your sales
staff have the time and resources to call on all
of your customers and keep in touch with them
on a regular basis?
- How much business
is being lost because your customers don't know
about your new products and services, don't know
about your special offers, or because they have
simply forgotten about you? |
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How do e-newsletters
benefit your business? Because the next time
your customers need to make a purchase, you
want them to think of you FIRST!
With E-Newsletters, your
customers benefit from:
- Regular reminders about how
your company can solve their problems
- Learning about all of your new
products and services
- Receiving regular information
on the latest product and industry trends from a trusted
expert
- Saving money when you pass along
vendor programs, discounts, and promotions
- Being informed about your special
events and company news
All of these benefits work to keep
customer mindshare, establish your expertise, and trigger
buy events at a fraction
of the cost of actual sales calls. Plus, you can ensure
that ALL of your customers and prospects are being informed
on your products and services on a regular basis.
E-Newsletters are an effective web site marketing strategy that is successfully used by small businesses all the time.Using E-Newsletters in your marketing mix can lead to improved search engine rankings, better brand recognition, new lead generation, and improved customer loyalty as well.
Here's How It Works:
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After the E-Newsletter is sent,
you will have access to the results and tracking
reports for your campaign, including:
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Campaign
totals for the number of emails sent,
opened, bounced, and unsubscribed
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Click-thru
performance and click-thru rates
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Response
curve reporting to show how your campaign
did for the first 24 hours for clicks
and opens
E-Newsletter services include:
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E-Newsletter
design and layout that matches your existing “look
and feel” and/or company branding
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Insertion and
coding of your articles, graphics, and content into
your custom design
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Professional
listserv email services to send the E-Newsletter
to your distribution list and appropriately handle
list management functions (such as opt-in/opt-out
and SPAM-compliance)
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Results tracking,
statistics, and complete reporting of campaign results
Five Sparrows E-Newsletter services also guard against
duplicate email addresses, so you don’t ever send
to someone twice in the same campaign. Plus, automatic
SPAM compliance protection takes care of processing
your opt-in/opt-out requests automatically, so you won’t
miss any new recipients or accidentally send to unsubscribed
recipients again.
Looking for a do-it-yourself option? Check out our DIY E-Marketing Solution!
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