Five Sparrows News Item - GLITR

Your report for Monday, July 14, 2003


MARKETING FIRM GETS NEW OWNERS, DIRECTION -- Five Sparrows, a small Ann Arbor marketing firm targeted toward small businesses and non-profit groups, last week announced new ownership and a new direction toward serving high-tech companies. Five Sparrows was purchased by co-founder Lauren Hobson, who bought the other partners' interest in the business for an undisclosed amount. The company said that it would continue serving its current clientele, but would begin an initiative to attract technology clients. And it would add new services to its current Web site development and online marketing offerings, including white paper development and technical marketing collateral. More at www.fivesparrows.com.