In the past, press releases were mostly used by big businesses that were trying to get news coverage for their company events or announcements. Today, however, press releases are more accessible, more affordable, and a lot more powerful, making them a great addition to any small business web marketing strategy.

Five Sparrows press release distribution service creates inbound links to your site in multiple places on the web. To make your press release even more powerful, we use specific optimization techniques to make sure your press release keeps working for you well after its release date. It’s like ripples in a pond; the more exposure your press release gets, the farther your links carry out onto the web. Online press releases are an effective web marketing strategy any small business can implement today.

Optimization work on your press release includes:

• Formatting to journalistic and professional standards
• Optimization for up to 3 keyword phrases per release
• Optimization for headlines, sub headlines, and body headings (as appropriate)
• Body text optimization, including keyword variations and alternate usages
• Anchor text links back to your web site and/or landing pages