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Search Engine Friendly Pages result in improved search engine rankings, and are part of Five Sparrows' search engine professional optimization services for small businesses. |
Be Sure the Search Engines Can Read Your
Web Site Correctly with Search Engine Friendly Pages
Have you ever seen search engine
results where the company description is blank, or displays
a bunch of random words that don’t make sense,
or even has unreadable character strings? That’s
a result of web pages that are not “search engine
friendly.”
All of the major search engines
have their own method of indexing web sites and ranking
results, but one of the things they do have in common
is that they all need web pages that are readable by
the search engine “spiders” that visit your
site. Spiders must be able to find and read your web
pages accurately in order to display listings with the
correct title, description, and link text.
As a search engine optimization provider, Five Sparrows SEF service works "behind-the-scenes" and "on-the-page" to give you search engine friendly web pages and improved search engine rankings for your web site.
Meta Data
To be read correctly by the search engines, web pages
should have meta data included in the html code of each
page. You should include a specific, well-written title
and description of your company so that the best, most
powerful message is displayed when your listing comes
up in the search engines. Important meta tags such as
Title and Description are critical to search engine spiders, and if you don’t
include these in your html code you cannot influence
what the search engines will display when your listing
shows up.
Site Maps & Robot Files
In order for a search engine to find all the pages
of your web site, it must have links to follow. Creating
a site map for your web site ensures that the search
engines will find links that lead them directly to each
one of your web pages, and also provides your visitors
with a list of web pages all in one place. Robot files
(known as robots.txt files) give the search engines
“directions” on how to index your web site,
including any directories that you may decide are “off
limits” to the search engines. Once the search engines have a clear path to every page of your site, you can begin building improved search engine results for your web site.
Validation Testing
Once your web pages have search engine-friendly elements
added, the pages should be tested to show what the search
engines will find when they visit your site. Five Sparrows
performs validation testing to show you how your site
will be read by the search engines, including a Listing
Simulation test and a Spider Simulation test.
Search
Engine Friendly Service Details
It’s important for web pages to be search
engine-friendly so they can be included in the
search engine indexes. Making your web pages search-engine
friendly means they will be read correctly by
the search engine spiders, and you should start seeing improved search engine results. Our Search Engine
Friendly service includes:
1. Meta Data Insertion
We insert HTML code into every web page on your
site for the following meta data tags:
Title - We use a well-crafted
sentence to describe the title of your web site
and/or business. Simply having the company name
in the title tag does not give the search engines
enough information about your site.
Description - We create a description
of your company or web site that is powerful,
provides the right marketing message, and stays
within the size limits that search engines impose
on the number of characters they will display
in their listings.
2. Site Map Creation
Five Sparrows will build a custom site map for
your web site to ensure that the search engine
spiders can quickly and easily find links to each
one of your web pages. A link to the site map
will be included using a text link on your home
page and/or other key pages of your site.
3. Robots.txt File
Five Sparrows will build a custom robots.txt
file for your web site that acts like an “invitation”
to the search engine spiders. This is important
because the first thing a search engine spider
looks for when it visits your site is a robots.txt
file. You can also request that your robots.txt
file designate specific areas of your web site
that should be kept private, such as those containing
internal files or web scripts.
4. Validation Testing
After your web pages are search-engine friendly,
Five Sparrows performs the following important
validation tests on your web site:
- Listing Simulation: Shows
how your search engine listing will appear once
your pages are indexed into the search engine’s
database.
- Spider Simulation: Shows
you what the search engine spiders will see
when they visit your site and gather information
for the search engine databases.
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Contact
us today for pricing information for Directory
Submission Services.
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