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Search Engine "Friendly" Sites

Why Are Search Engine "Friendly" Pages Important? Because the Search Engines Cannot Display Your Site if they Cannot Read Your Web Pages Correctly!

Have you ever seen search engine results where the company description is blank, or displays a bunch of random words that don’t make sense, or even has unreadable character strings? That’s a result of web pages that are not “search engine friendly.”

Five Sparrows Results in Google's Wonder Wheel

Our Search Engine "Friendly" (SEF) service is perfect for clients who are not ready for full-blown Search Engine Optimization services (SEO), but still need readable, index-able web pages. SEF ensures your website can be read correctly by the search engine spiders that crawl the web, and also prepares your site for complete SEO services at a later time.

Based in Michigan, SEO company Five Sparrows offers a SEF service that works "behind-the-scenes" to give you search engine friendly web pages that can be accurately read and indexed by the search engines. This basic service is a great place to start if you want to improve your search engine positions, but aren't ready for full search engine optimization on your website.

Meta Data

To be read correctly by the search engines, web pages should have meta data included in the html code of each page. You should include a specific, well-written title and description of your company so that the best, most powerful message is displayed when your listing comes up in the search engines. Important meta tags such as Title and Description are critical to search engine spiders, and if you don’t include these in your html code you cannot influence what the search engines will display when your listing shows up.

Site Maps & Robot Files

In order for a search engine to find all the pages of your web site, it must have links to follow. Creating a site map for your website is a standard search engine optimization technique that ensures the search engines can find links that lead them directly to each one of your web pages, while providing your visitors with a list of web pages all in one place. Robot files (known as robots.txt files) give the search engines “directions” on how to index your web site, including any directories that you may decide are “off limits” to the search engines. Once the search engines have a clear path to every page of your site, you can begin building improved search engine results for your web site.

Validation Testing

Once your web pages have search engine-friendly elements added, the pages should be tested to show what the search engines will find when they visit your site. Just as we do with our full search engine optimization projects, Five Sparrows performs validation testing to show you how your site will be read by the search engines, including a Listing Simulation test and a Spider Simulation test.

Search Engine Friendly Service Details

It’s important for web pages to be search engine-friendly so they can be included in the search engine indexes. Making your web pages search engine-friendly means they will be read correctly by the search engine spiders, and you should start seeing improved search engine results. Our Search Engine Friendly service includes:

1. Meta Data Insertion

We insert HTML code into every web page on your site for the following meta data tags:

Title - We use a well-crafted sentence to describe the title of your web site and/or business. Simply having the company name in the title tag does not give the search engines enough information about your site. This is standard in all Five Sparrows search engine optimization services.

Description - We create a description of your company or web site that is powerful, provides the right marketing message, and stays within the size limits that search engines impose on the number of characters they will display in their listings. This is standard in all Five Sparrows search engine optimization services.

2. Site Map Creation

Five Sparrows will build a custom site map for your web site to ensure that the search engine spiders can quickly and easily find links to each one of your web pages. A link to the site map will be included using a text link on your home page and/or other key pages of your site. Standard in all search engine optimization services.

3. Robots.txt File

Five Sparrows will build a custom robots.txt file for your web site that acts like an “invitation” to the search engine spiders. This is important because the first thing a search engine spider looks for when it visits your site is a robots.txt file. You can also request that your robots.txt file designate specific areas of your web site that should be kept private, such as those containing internal files or web scripts. Also standard in all search engine optimization services.

4. Validation Testing

After your web pages are search-engine friendly, Five Sparrows performs the following important validation tests on your web site (a standard feature in all Five Sparrows search engine optimization services):

Listing Simulation: Shows how your search engine listing will appear once your pages are indexed into the search engine’s database.
Spider Simulation: Shows you what the search engine spiders will see when they visit your site and gather information for the search engine databases.

Get Started Today!

Want your website to rank higher in the search engines? Contact us today to find out how Five Sparrows can help improve your website rankings and drive more web traffic to your site.

Call us at 877-451-0145 and ask to speak with a sales rep, or click one of the buttons below to contact us.

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